White Paper Slide Decks
HouseCanary
2019
These slide decks are HouseCanary’s white paper format, delivering in-depth, but not deeply technical, information about products and practices.
HouseCanary White Paper Decks
HouseCanary Technical Briefs
Technical Briefs
HouseCanary
2019
These papers take deep dives into HouseCanary’s tools. They are written in a more professorial tone for knowledgable and motivated audiences who may or may not be experts in the given topic. I coordinated with internal data scientists and valuation operations experts to develop the material for these pieces. Expert review ensured that the final copy would answer readers’ questions precisely while still protecting proprietary technologies and practices.
Real Estate Client Case Studies
Client Case Studies
HouseCanary
2019
These are HouseCanary’s first client case studies. To begin, I developed a standardized list of conversational questions to support the desired case study format. I then interviewed key clients, transcribed and annotated our conversations, and shaped that material into brief, easy-to-read, and consistent case studies.
I worked with clients in the review process to make sure they were completely satisfied with the final results. Clients with co-branded case studies were eager to share the documents with their own customers. Others opted for anonymity to avoid tipping off competitors.
HouseCanary Awards and Announcements
Multi-Channel Awards and Announcements
HouseCanary
2019-2020
I announced HouseCanary company news for external and internal audiences with blog posts, social media updates, and emails to staff and to customers. I helped make news by submitting a successful award nomination for HousingWire’s Rising Stars 2020, a prestigious real estate industry award.
While internal and client-facing communications are usually confidential, I have permission to share some samples with you.
