Client Case Studies
HouseCanary
2019
These are HouseCanary’s first client case studies. To begin, I developed a standardized list of conversational questions to support the desired case study format. I then interviewed key clients, transcribed and annotated our conversations, and shaped that material into brief, easy-to-read, and consistent case studies.
I worked with clients in the review process to make sure they were completely satisfied with the final results. Clients with co-branded case studies were eager to share the documents with their own customers. Others opted for anonymity to avoid tipping off competitors.
